Privacy Policy

Privacy Policy – AlphaSouq.store

At Alpha Souq, we view your personal information as an Amanah (Trust). We are committed to protecting your privacy through secure technology and ethical data practices. This policy outlines how we collect, use, and protect your data when you visit the Website

1. Collection of Information

We collect information in a variety of ways to provide you with a seamless shopping experience. By registering or placing an order, you consent to the collection of this data.

Personal Data We Collect:

  • Account Setup: Name and email address.
  • Order Processing: Shipping address, phone number, and billing details.
  • Payment Info: Credit/Debit card details (processed securely via encrypted third-party systems; Alpha Souq never stores your full card data).
  • Identity Verification: We may perform authentication checks to prevent fraud and ensure you are of legal age for online shopping.

2. How We Use Your Information

Your data is used solely to serve you better and fulfill our contractual obligations:

  • Order Fulfillment: To process transactions, ship your decor, and send delivery status updates via SMS or Email.
  • Customer Support: To answer your queries and resolve any issues with your orders.
  • Marketing (Optional): To send newsletters, catalogs, or special offers—only if you have opted in to receive them.
  • Security: To protect against fraudulent transactions and manage your account through necessary credit or identity checks.

3. Data Protection & Security (SSL)

We prioritize your security. Your sensitive information is protected by SSL (Secure Socket Layer) technology. This creates an encrypted connection between your browser and our servers, ensuring that your data—especially payment information—remains private and protected from unauthorized access.

4. Third-Party Disclosure

We do not sell, rent, or trade your personal information. We only share necessary details with trusted partners to complete your service:

  • Couriers: Your name, address, and phone number are shared with delivery partners (e.g., PosteX, TCS, Leopards, DHL).
  • Payment Gateways: To process interest-free transactions securely.
  • Fraud Prevention: We may disclose data to relevant agencies if required to prevent illegal activity.

5. Cookies & Tracking

We use "Cookies" (both temporary session cookies and persistent cookies) to simplify your visit and collect statistics to improve our store.

  • Purpose: To remember your shopping cart and analyze buying habits for relevant offers.
  • Control: You can easily delete or disable cookies through your browser settings. Persistent cookies are stored on your device for no longer than 24 months.

6. Data Retention

We keep your personal data only as long as:

  1. It is necessary to provide our services to you.
  2. It is required by the laws of the Islamic Republic of Pakistan or international regulations. Once the data is no longer required, it is permanently deleted from our systems.

    7. Your Rights & Contact     As a valued customer of Alpha Souq, you have the right to access, correct, or request the deletion of your personal data. To exercise these rights or if you have any concerns regarding your privacy (Amanah), please reach out to us:
    • Email: alphasouq95@gmail.com
    • Postal Address: 95-M Quaid-e-Azam Industrial Estate, Lahore, 54000, PK

      NOTE: Orders from Lahore may experience faster delivery (1–2 days) as our central warehouse is located in the Quaid-e-Azam Industrial Estate.